The reason why design is important in an exhibition
Design is an essential part of a successful exhibition. It showcases craftsmanship and innovative thinking that results in the products or services that are being presented. Exhibition stand design has been evolving rapidly due to the advancement of technology.
In order to make a statement in a trade show, one must look into the newest developments and styles that are being used by exhibitioners. Factors such as the nature, industry, theme, budget, and target market are also equally important while planning the design of the exhibit.
Hiring design experts is also a good idea since they are knowledgeable and qualified to make great choices. The design should be skillfully-made. It would only take one look from the visitor in order for him to differentiate the product or services from its competitors. These visitors are potential customers and they must perceive that the products offered are better, unique, and more valuable than the others. The differentiation strategy is the key and must be implemented along with other components of engineering, architecture, and marketing.
There are several types of display stands available in the market. But the most highlighted types are:
1) Custom stands - This is the most expensive and massive among the stands. This may be the case but the Return on Investment or ROI is expected to be high. It comes with tall and wide panels that display huge graphics in order to produce the biggest impact. This kind of stand produces the most sales since it dominates space and is impressively attractive. It is mostly used by big companies since it involves a lot of risk.
2) Pop-up display stands - This is one of the cheapest stands but delivers a solid ROI. It only involves frames for the graphics and also occupies minimal space. This is also the most portable since it involves easy set up and transport. A small problem is that it cannot integrate much technology such as wide screens.
3) Modular stands - This is mostly chosen by exhibitioners since it is not too big and not too small. It is portable and can be dismantled easily but it can carry plasma screens, panorama, and product displays.
After choosing the type of exhibition stand to use, the display should be thought about next since this is the heart of the whole exhibition. The exhibition stand design should be innovative and eye-catching at the same time. It involves a choice of excellent color scheme, lighting equipment, audiovisual engineering, and digital media that involves visitor participation.
The content of the display should inform, educate, and attract visitors. They should learn more about the product or service in order to gain their trust. The design experts would also be helpful in choosing attractive taglines and logos in order to make the brand prominent. Overall, it need to create the right visual appeal.
The exhibition is a chance for the businesses to communicate and socialize with their customers. It is a good platform to present their products and services to potential, passing, and loyal customers. It is also to promote harmony between seller and buyer since they have a chance to talk, obtain opinions, make inquiries and provide trials in order for them to know the bestsellers or other features that could be added to the current product.
These will all be possible through the teamwork of expert designers and marketers in completing their marketing strategy in the exhibition stand design.