Daily Archives: August 21, 2018

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How to choose the right trade show

WITH MORE THAN 9,000 TRADE SHOWS

 

being held each year, choosing the right show can be a hard task. The difficulty of making the right choices can be the reason why some companies do not exhibit at all. Making the wrong choice can be a very costly mistake. Yet there are many sources that can provide the information you need to choose the right shows that will bring the most results for your company, and also the greatest return on your exhibiting investment. To determine if your company should exhibit in a particular trade show or public show, you need to obtain answers to two questions:

Will the audience you want to reach be there?

Will the show management be effective?

A key source of the answers is the show management itself. But you can also get valuable input from exhibitors, attendees, industry associations and publications, and suppliers, such as installation and dismantle companies or service contractors.

 

Who really attended the show in the past?

 

Show brochures generally trumpet the number of attendees at the previous show. But what does that number represent?

 

Ask for the attendee profile

 

The demographic data a show manager provides can help you evaluate both the audience and the show manager’s research. To find out if management seeks the right data, “Ask to see last year’s registration form. Comprehensive data are gathered by the computerized registration systems used at many trade shows today. They record each attendee’s company name, size, and location; the individual’s job title, buying authority, purchase intentions, budget, and timeframe.” Computerized registration is always a good sign.

Look for the facts. “If the brochure says, We bring in buying teams from the largest companies, ask for examples of the types of companies, and ask for the titles of the people who make up those buying teams”.

 

Scrutinize Public shows, too

 

Although public shows don’t use the computerized registration systems that are common at trade shows, demographic data can still be captured. “We can do an exit survey, ort people may be asked to fill out their ticket stubs.” Thus, management can learn attendees’ ages, household income, distance traveled to the show, reason for attending, areas of interest, and purchase intentions.

The last point is especially important for the public shows, “A lot of people don’t buy at public shows, but they do set up appointments, for example, for home remodeling,”. “So we do surveys that show planned purchases.”

“Today, anyone who doesn’t offer audience statistics isn’t offering the type of service an exhibitor should expect,”. “That doesn’t mean that the show isn’t good, but the information should be available for the prospective exhibitor.”

 

What do previous exhibitors think of the show?

 

The experiences of exhibitors from companies that are similar in size to yours, or in the same industry, can indicate what you could expect if you exhibited.

Ask show management for the names and phone numbers of contacts at such companies. “I’ll make those names available to prospective exhibitors,” says Mackler. “Or they can call members of the show’s exhibitor advisory board. We encourage that.”

Ask previous exhibitors if they saw the kinds of buyers they needed to see. Did they make sales at the show? Or can they trace subsequent sales to the show? Is the show important in its industry? Is it keeping up with industry developments? Did management work with exhibitors to help them have the best show possible?

 

What do previous attendees think?

 

“Attendees know better than management if a show is growing or declining”. Again, show management should willingly provide names and phone numbers of previous attendees. Ask attendees these questions: “How much time did they spend at the show? Did they go on more than one day? Did they urge others to go? Did they see the new products they wanted to see? As a result of visiting the show, did they-or will they-purchase anything? What would they have liked to see at the show what was missing?” Each conversation should take no more than five or ten minutes.

 

How will management promote this show?

 

Show management should have specific plans for reaching a carefully targeted audience, and should be willing to share those plans with prospective exhibitors.

 

Will management target the audience that’s right for you?

 

Will direct mail and ads be aimed at the people you want to reach? In what he calls a real change from the way things were done five or ten years ago, Exhibitors should demand that show management tell them what they’re planning to do to promote the event. Exhibitors have made such demands on him, he says. As a result, We prepare a sheet almost a year in advance that lists the trade publications we’ll use and their circulation, the number of ads that will run in each, the number of news releases we’ll send and when, and the number of mailings we’ll do and to whom.

If the target list doesn’t meet your needs, speak up. Show management welcomes calls saying. ‘This is who we need to target. Are you bringing them in? We’ll come if you do.

What are public show plans? Because many people learn about public shows only from advertising, these plans are key. “A potential exhibitor needs to know how much radio advertising, will be done, on which radio stations, how much TV, how much print.” Review the content of the ads, too, he urges: “The features addressed in the advertising indicate what type of audience is being targeted. We let our exhibitor prospects know exactly what they can expect from our advertising plan.”

 

How will management help attendees find you?

 

For professional, reputable show management, the overriding concern is bringing buyer and seller together.
Before the show opens. Find out if attendees can preregister and thus enter the show more quickly. Other points: “Will the show guide be sent in advance? Is the floor plan easy to read? Is it color coded?”

At the show. Look for electronic terminals that help attendees locate specific products, and may even print out lists of companies with booth numbers.

Another consideration: “does the schedule give people time to attend the seminars and still see the exhibits?”

 

What else will show management do for your exhibits?

 

There are a number of services that show managers might offer before, at, or after the show that can contribute to your success.

Before the show. Tell show management what you’re planning, and what problems you may have had in the past-and ask them how they can help you avoid a recurrence.” Among the ways management might assist an exhibitor before the show, co-op promotion programs or advice on how to create an appealing exhibit.

We’ll do a complete marketing campaign, including direct mail, for our exhibitors, says Lawson Hockman, chief operating officer of the National Solid Wastes Management Association. “We can target people from the exhibitor’s list, or our registration list, or a publication’s list.” computerized registration enables him to tell exhibitors what the attendance was hour by hour. That helps exhibitors plan their booth staffing so that they are covered during busy periods and not overstaffed during busy periods and not overstaffed during slower times.

At the show. “Look for marketing opportunities,” says Sind. “There could be show dailies, or sponsorship opportunities that will increase your company’s visibility.”

Another possibility, is special events that can be used for networking. He adds, “You also want to feel confident that you will get immediate and knowledgeable assistance with operational issues-for example, getting your freight in and out in a cost-effective and efficient way.”

After the show. One of the most crucial parts of exhibiting happens after the show, when leads are followed up and converted into sales. Although you, as an exhibitor, have most of the responsibility for follow-up, show management might help you locate a lead tracking service. Or, says Sind, some show organizers provide post-show lists of attendees.

Learning what management offers, and whether it is given willingly or grudgingly, can help you decide whether or not a particular show is for you.

 

What is the show’s-or show management’s-reputation?

 

Find out what others in the industry think about the show and the management company. If the show you are considering is new, and thus has no history for you to evaluate, others’ assessment of management is of even greater importance.

Ask industry associations: Are they sponsoring the show? Are they participating? If not, why not? The key consideration is whether or not the management company belongs to such umbrella associations as the International Associations for Exposition Management, the Association of Exhibition Managers, or the Trade Show Bureau. “What shows if they’re really involved in the industry,” he points out. Ask those associations, too, about management’s reputation.

Ask your customers: Which shows do they attend, and why? The shows at which they learn about the industry, the ones where they make their purchases or buying plans, are the ones in which you should exhibit.

Check with publications. “Ask show management for the names of publications participating in the show. His reasoning: “Some of the best information comes from publications’ advertising sales people. They’re talking to attendees trying to build their circulation or sell ads. They know if a show is growing, what the exhibitor base is, what audience management is targeting, what management’s reputation is.”

Check with suppliers, such as decorators or installation and dismantle companies. “Their customers are exhibitors, and they get a lot of feed back,” says Hockman. They know the exhibitor mix, the audience mix, and if a show is viable.

 

What do you think?

 

If the show you’re considering is an existing event, and you have enough lead time, attend the show and add your own opinion to those of the people you’ve queried.

Evaluate the operation. Begin right at the beginning: how smoothly is admission handled? Chronic long lines at a public show may be a warning sign, because it’s often a simple matter to add another ticket seller and thus increase the traffic flow. “If the lines are long because of understaffing, and not just at peak periods, a potential exhibitor should be concerned,” “because that would show up elsewhere at the show as lack of attention to detail.”

Inside the show, check for traffic bottlenecks at concession stands, restrooms, and in the aisles. Pay attention to the exhibitor mix, too. “Be sure that there aren’t irrelevant products like jewelry exhibitors at an industrial show. “They could cheapen the show.”

Evaluate the attendance. Visit your competitor’s booths and observe the crowds. Are they large? Do the color-coded name badges indicate that many people are either decision makers or buying influences?

 

In Conclusion:

 

This may seem like an enormous amount of asking and checking. Sometimes a company who’s going to spend $500 on a TV or a VCR will ask 10 neighbors for advice. Yet people spend $100,000 exhibiting in shows and don’t ask all these questions.”

After all, trade shows are an important part of your company’s overall marketing efforts. And remember, if a show organizer is providing measurable demographics, take advantage of it.


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Tips on how to prepare a successful trade show booth presentation

Preparing an effective, eyecatching trade show booth presentation can be extremely positive for making face-to-face contacts and sales or purchases, finding suppliers, checking your competitors, and finding out the business possibilities really works in the host country. The cost of attending or exhibiting and preparing a good booth design can be high. To maximize the return on your investment of energy, time and money the exhibitor should be very clear about the goals and give yourself time for research and exhibition preparation.

You should also be aware of the limitations of a trade show. While exhibitions give you an opportunity to make direct contact with your target audience, exhibitors and buyers are rushed, which makes conversations and negotiations difficult.

These drawbacks can be minimized if the exhibitor has sufficient preparation and background information. Several months are needed for preparation and to identify the fair that you will attend. The exhibitor should begin laying the groundwork a year in advance. Exhibiting at a trade show in a foreign country means more complex logistics: numerous faxes and phone calls involving you, the trade fair show operator, and local support people, plus customs and transportation delays.

International trade shows:

Participating in an international trade show, should be considered a means of fulfilling long-term goals. At a foreign exhibition, it is often best to participate as a way to establish your company, make contacts for the future, and learn more about a market, its consumers, and products. New companies may not generate high sales, but they often come away with valuable information that assists them with future marketing and product development.

booth design
booth build

 

Exhibition booth design and build, Germany, Cologne.

 

Your research needs to cover a number of points:

Who is your audience? Is the show for the public or for professionals only? Are the exhibitors primarily foreigners looking for local buyers or locals looking for foreign buyers? Many trade fairs are heavily directed to one or the other; others may be oriented to local activity that they may not be equipped to support international businesspeople. Decide for exposing products produced in one region, a commodity-specific trade fair show, or both. Are you looking for a show that covers a large range of products or a trade show that covers those involved in the production and promotion of a narrow range of products through all stages of the process?

exhibition booth design
exhibition booth build

Exhibition booth design and booth fabrication,Italy, Verona.

 

Statistics:

How many people attended the fair the last time it was held? What were the demographics? What volume of business was done? How many exhibitors were there? How big is the exhibition space? What was the ratio of foreign to domestic attendees and exhibitors?

On what categories of products does the fair focus? Does the fair have a general theme? How long the fair exists? How often is it held? Is it always in the same location, or does it move each time? How much does it cost to attend? Are there any separate or special programs connected with the event? What does it cost to rent space? Where to find booth design services?

stand design
stand construction

Exhibition booth design and construction,Germany, Berlin.

 


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Never lose sight of the ‘R’ in eCRM

Many companies who have embarked on, or are embarking on, eCRM programs have fallen into the trap of implementing ‘Customer Management’ programs rather than ‘Customer Relationship Management’ programs.

 

A quick test to ascertain where your organisation is at, is to see which question most accurately reflects your organisation:
Question A: “Does your organisation segment its customer base from the perspective of the organisation e.g. ‘A’, ‘B’ or ‘C’ customer, high net worth, medium net worth, low net worth, geographical location, etc.?” or Question B: “Does your organisation segment its customers from the perspective of how customers see themselves through their own eyes/needs, e.g. I am looking to grow my wealth, I need security, speed of service is of critical importance to me, price is important but it isn’t everything”.

 

Many companies when implementing eCRM, segment their customers according to ‘Question A'” and thus, in reality, develop a very internally focused Customer Management system whilst paying little or no attention to putting in place an appropriate and complementary Relationship Management program. This is why over 70 per cent of eCRM programs fail to achieve their objectives. In practice, what they implement are little more than Customer Management programs (CM) and only slightly better than the old Customer Information Systems (CIS).

 

Why put a Relationship Management Program in place?

 

Why should organisations put the ‘relationship’ component back into CRM? Because it is the relationship management program that drives the much promised CRM payoff catch cry, i.e.:

 

– Increased likelihood that a customer will continue to be a customer

– Increasing the length of time the customer is likely to remain a customer

– Increased percentage of customer’s business will be given to the organisation

– Greater likelihood that the customer will recommend the organisation.

 

A Customer Management program tends to rely exclusively on hard data such as current spend, transactional analysis, geographical information, etc. A true eCRM program however will take this critical hard data and overlay it with soft customer relationship preferences to obtain a 1+1=3 outcome-for both the customer and the organisation.

 

The Missing Link

 

The missing link is to define ‘relationship’ from the perspective of the customer and then to complement it with the organisation’s definition of ‘Relationship’.

A relationship is a multi-dimensional, psychological concept which needs to be broken down into a series of dimensions including attributes such as responsiveness, respect, reliability, trust, emotional connection, communication, etc. By contrast organisations tend to define relationships in terms of contact with organisations, exposure to advertising and promotional messages, share of wallet, repeat purchases, ability to upsell and cross sell, customer satisfaction, etc. Unfortunately this view of the relationship is inadequate to measure the health of the customer relationship because it pays virtually no attention to the extremely important emotional side of the relationship and the way that the customers view the relationship.

For example, in the pharmaceutical industry in Australia there are approximately 30,000 General Practitioners (GPs). The pharmaceutical companies tend to categorise these GPs as ‘As, Bs or Cs’ and the extent of ‘customising the relationship’ is to develop three different messages-one targeted to the ‘A’ doctors, one targeted to the ‘B’ doctors, and one targeted to the ‘C’ doctors. However, all of the ‘A’ doctors (approximately 3000 GPs) receive the same message because there is no micro-segmentation of issues / attributes from the GPs’ perspective based on, ‘personal / social / emotional’ aspects e.g.:

 

– type of practice

– focus for practice growth

– type of doctor in a practice, e.g. owner or practitioner

– key concerns, e.g. professional indemnity, time management

changes in the industry practice, etc.

 

By profiling doctors on the way they see themselves, and the issues that are important to them (versus what is important to the company), pharmaceutical organisations can have a very different engagement model/relationship program. It would be one based on mass customisation of messages to the 3000 ‘A’ doctors according to their profile of interests, issues and concerns. This is much more likely to result in a ‘connectedness’ with the pharmaceutical company rather than merely a consistent ‘product push’ message.

The same type of issue is pertinent to most industries and organisations implementing eCRM programs.

 

The Role of the Internet in Relationship Management Programs

 

The role of the Internet as a means of engaging in a two-way dialogue with customers and channel partners substantially changes the engagement model.
For example, provided customers’ privacy and security issues are addressed and provided customers feel that they are getting something in return, experience has shown that customers are comfortable to provide profiling information on themselves, their preferences and the way they view themselves. This is irrespective of whether the information is provided in a paper-based format or in a more dynamic Internet communication where profiling attributes can be tailored depending on answers to previous questions.

In return for a customer undertaking this type of profiling over the Internet, they expect and demand a much more personalised and customised relationship experience, not only through the Internet channel but across all the interaction/ communication channels whether that be face to face, through call centres, through channel partners, etc. This is because, in their eyes, they have taken the time to provide the information to support a closer and more intimate relationship.

 

The Payoff of Relationship Management Programs

 

Managing the ‘closeness’ component of relationship programs can have significant payoff. For example, in the banking business:

– Those customers who feel very close to the bank give that organisation 94 per cent of their banking business whilst those who feel less close give only 88 per cent.

– Of the bank customers who do not feel particularly close to their bank, only 64 per cent are confident that they will still be customers in two years compared with 94 per cent who feel very close.

– 83 per cent of those who feel very close to the bank are very likely to recommend the bank to friends and family members compared with only 36 per cent of those who do not feel particularly close.

Clearly, managing the relationship according to the customers’ perspective as well as the organisation’s perspective provides a basis for a much better financial payoff than merely undertaking a customer management program based exclusively on the organisation’s perspective.

One word of caution is that the degree of closeness a customer may, or may not want, should be ascertained because not every customer wants the more intimate relationship and organisations can inadvertently overstep the mark unwittingly with the unintended consequences of driving customers to other suppliers.

 

What to do about it?

 

Developing a relationship management program is much more than running a few focus groups, gathering a few ideas from the customers, and adding a few new fields to the profiling record contained in the eCRM system.

It involves defining the dimensions of a relationship from the customer’s perspective and taking into account issues such as quality of life, self concept, relationship propositions, etc. In addition, because it is very closely associated with brand attributes and related customer experiences, it needs to be specific to each organisation and cannot be merely hijacked from other organisations.

By measuring the dimensions of ‘customer relationship’, organisations are able to have a much better understanding of customers and a much greater ability to predict customer behaviour. However in order to be able to do this, organisations have to develop Relationship Management programs which can be mass customised to much finer micro-customer segments.

By tracking and measuring the dimensions of the relationship, organisations can identify their strengths and weaknesses in the relationship management program and continually fine-tune it based on ongoing feedback from customers.

In summary any eCRM program should first and foremost be built upon a solid Relationship Management program in order to deliver the business and financial returns so often promised by eCRM, yet so rarely delivered to date.

 


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Steps to make your Exhibition successful

There is so much discussion about promoting goods and services at events, and that presents both a challenge and an opportunity to advertisers. In marketing, going with the flow is regarded as a good option. However, there is an overwhelming competition for attention there. What you can do is accentuate and intensify your presence efforts through event marketing.

Participation in a trade show forms part of the above described marketing approach. There is still competition in such an event, but at least you don?t have to deal with thousands or even millions of competing advertisers. To make sure your high visible exhibition stand design rises above the rest, you can implement the following suggestions.

Select Layout Wisely

Stand designs is usually categorized into five namely: peninsula, head, corner, walk through and row. A peninsula stand is open in all areas while a head stand features a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.

When selecting from the aforementioned layouts, you have to consider the location of and space around your booth. For booths with spacious surroundings, a peninsula stand is the most ideal option. A row stand provides privateness and exclusivity, which is handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You may also make use of a double-decker stand if your organizers and also the venue allow. With this, you are able to mix and match different stand layouts.

How to make exhibition design meet your needs__
Improve Your Booth

In order to determine the function exhibitions play compared to other communication tools and instruments a company must take two key elements into account: the intensity of dialogue and face-to-face communications and the input the senses receive during communications. In a sender-dominated display and communications scenario intensity levels are especially low. Nevertheless, they increase with the use of media within the dialogue, e.g. with electronic media, concluding in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. an audiovisual dissemination of information, culminating in a face-to-face encounter, where information is accepted by all of the senses.

 

One of the most efficient ways to outshine your competitors is to keep your high visible exhibition stand design is well-lit. You do not want your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of choosing standard cold lighting, ask your stand provider to use worm lights or innovative LED lights. Apart from lighting systems, another way of brightening up your stand is displaying LED screens. These tend not to only lighten up your stand they can also be means to feature your video ads, instructional videos, and customer customer feedback. browse around this website

Exhibition design effective solutions__

Maximize your space – Confirm the size of your stand area with the organizers. Get all the dimensions including the height of your stand area. You can take advantage of a high ceiling space by building a high arch for your logo or brand name for instance, or putting a tall structure with a rotating sign. This will create a light house effect which will lead your target to your stand apart booth.

Customize

Global brandnames and international akting organizations have their stands tailor made to enhance their unique characteristics and colors. Some resemble their products? shapes. If you can not afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These elements should prominently present your brand name, logo, taglines and other promotional messages. Having bespoke furniture that complements your brand colors can also help. check

Creative customized exhibition design__

Your attempts should not end at putting up a high visible exhibition stand though. Its also wise to designate your people to different parts of the venue. Provide them logo-bearing t shirts so event-goers can recognize and associate them to your brand easily.

[read more]

Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on site help and support, assist throughout exhibitions, exhibitors brand and exhibition marketing targets.


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Selecting the right colors for an exhibition booth

exhibition design companies

Exhibitors often select the color of their exhibition booth similar to the company’s logo.
Companies that are for decades in the market like Sony or General Electric have created their logos with basic colors which are most blue, red, and green. Using basic colors to color the booth, trying to create a corporate image are not necessarily increasing the recognizable look and identity and may result in a boring and old fashion outcome.
An exact match of the color make sense, if the color is either an specific color shade or a color combination like Shell and will be used to create a recognizable look with the company’s corporate identity.

But what should be the color percentage? It depends on the design.

Activteam exhibition marketing specialist John Davis suggests: “If you have a basic logo color, use a small percentage, 5% or 10% of the basic color in your logo then use the modern lighter version of the same color family in a percentage of 20% – 50% depending on the design, and use as base a neutral color as white or light grey.”

The positive outcome will be that the stand will have a modern color scheme and still have a percentage of the company’s logo color.

Another option is not use the logo colors at all. Painting the stand in a basic color as white or black and just using the company’s logo is a preferable option.

Exhibitors preferring modern exhibition booths may use white implementing only one light modern shade of the same logo color family or just the basic color of the company’s logo with one sophisticated modern color that fits in a small percentage 2% – 3%.

What is a modern color in our days? Global color preferences are diverse, color preferences are influenced by culture and climate. Color trends are changing over the years and they are also different from continent to continent or subcultures.

Middle East countries are influenced from desert colors, cultures like China prefer a variation of vibrant colors, and Europeans have a tendency to choice more traditional colors as white silver and blue.
White color is ascending now; dark grays and blues are popular. In the latest decade have been created many sophisticated light colors that provide a physicological perception if cool.

Despite it seems a simple issue, finding the right color mix of an exhibition booth is the art of professional designers.


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Exhibition Marketing Across Cultures

Cultural differences in overseas exhibiton marketing strategy

 

Exhibition marketing research
by John Davis, Activteam.

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booth design
exhibition booth

Modern booth design for the european market — Traditional booth design for the Middle East market

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booth design
exhibition booth

Exhibition booth for the American market — Exhibition booth for the European market

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booth design
exhibition booth

Exhibition stand for the Asian market — Exhibition stand for the European market

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booth design

Modular system stand — Upgraded custom built stand

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Attract Targeted Traffic With Powerful Exhibition Design Concept

The consumer practical experience originates from a set of interaction in between a customer and a product, a company, or part of its organization, which trigger a reaction. This experience is strictly personal and implies the customer involvement at different levels, rational, emotional, sensorial, physical, and spiritual.

How do you want the visitor to use the exhibit is presenting?

A visitor first impression of your stand is essential and how they see your stand will be crucial to your success at the exhibition. Create an exhibition design that works. The hot button understands you want to communicate. Keeping it simple and single minded along with careful planning will deliver winning benefits.

Attract visitors to with powerful exhibition design conception.

If you cannot really think of reasons visitors may wish to know this how can you promote them into wanting to look at the exhibit and interact with it? Exhibition visitor experience operations is also approached from a strategic perspective by putting attention on issues such as how and to what extent an experience, precisely what can create interest. If you want the visitor to use any of the information in the exhibit or the visitor cannot use any of the information or concepts presented in the exhibit, then why are you giving the information to them? Design an operating stand that clearly transmits the spirit of your brand, use a clear idea of how you are going to present your company to the common public.

Development tips for a perfect exhibition design.

The way you lay out your stand and put items on your floor and walls not only affect the look of your stand, it also changes exactly how visitors perceive it and therefore replies to it. From closing a thematic or luxury exhibition design or minimalist style that concept needs to be adjusted to your company and branding profile. Whichever style you choose, you must be consistent in your exhibition design so that visitors will recognize your brand and the company characteristics. It goes without saying that your brand name and logo should be clearly visible at all times.

Think of the stand as a story. Would you like to tell something to the visitor walking past or do you want to get them to come in and find out more. How well you place displays and information will affect this and do not create needless physical barriers that may impede access to your stand and products or information, typical barriers include furniture, mobile banners and people!


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Exhibition stand hire, select an excellent exhibition stand service provider

Participation in international exhibition is a brilliant way to meet new customers and expand your international network, particularly if exploring new markets. This is an opportunity for you to present your business to a wide quantity of prospects and make initial contact with them. Try this advice in order to enhance your participation. (Remarkable Exhibition stand Hire design Layouts)

The 3 major factors that need considering in preparing your stand are: your marketing objectives, price range and also the rules set by the organizers. A stand services provider can help you work out such considerations. The company representatives can give you hand-drawn sketches to computer-aided designs of your would-be stands. These cover not only the platform but also furniture, graphics and lighting plans. (Conducting an Outstanding Exhibition Hire Stand)

Construction You should also weigh on the time you have left ahead of the exhibition day. A exhibition stand hire service saves you a lot of time with its facilities, skilled staff, and and longtime experience.

Transport services when hiring an exhibition stand hire are another cost- and time-saving aspect of hiring a stand service. If you want to exhibit abroad within and beyond Europe, you do not stress about coordinating and setting up your exhibition stand. The service company can manage the forms so you can concentrate on preparing your staff and other stuff.

An exhibition stand hire company deliver your stand project on the venue, it spearheads the assembly of your stand as well. In addition to the structure, it places,, furniture along with equipment to where they are intended. (How to hire an experienced exhibition stand contractor)

Right after the exhibition, your staff is likely to be exhausted from entertaining your prospects. It will be a good consideration if you spare them from the job of dismantling your stand. A stand service has the people and tools to do this for you. It also has the expertise.

Exhibition stand hire.Participating in multiple exhibitions. Participating in multiple exhibitions Exhibitions are held in different venues. If you would like attend another trade exhibition in a different venue, you have to prepare for the change in layout. With an capable and experienced exhibition stand service, you can manage your exhibition presentations.

When selecting an exhibition stand building contractor to design and build your exhibition stand, it is imperative you choose a company that has been in the marketplace for quite some time.

The exhibition stand contractor should be able to give you a complete service. This should include anything from the creative design of your stand using their in-house creative designers to the build of your exhibition stand utilizing their own qualified and experienced carpenters.

Search for supply if that can create a stand that will draw in customers and help you enjoy a successful show.

An exhibition contractor with experience in exhibition marketing targets and implementation in custom designs can help you from the planning stage to the execution of your trade show booth project. The ability to implement the specifications and to look forward to possible marketing and visibility concerns that you may encounter in the design stage of the project and they may contribute inputs that will make your stand more successful. Read more

Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on site help and support, assist throughout exhibitions, exhibitors brand and exhibition marketing targets.


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Exhibition booth design and organization tips – Get results

exhibition stand

exhibition stand

Useful tips and advice for exhibitors on how to get the best results out of your exhibition booth, staff and visitors at a trade show.

Quiz your clients

Questions are great to get your potential clients talking. Try not to ask questions that will have a yes or no answer. Ask open ended introductory questions like; “what are your reasons in attending this exhibition?” or “tell me about a particular project you are working on”. These questions will help you determine if your company can help them. If you are demonstrating equipment and products, keep your client interested by asking, “what do you think of this product and how does it differ to what you’re already using?” When you feel the discussion is drawing to an end, you need to investigate how to obtain invitations to quote and to keep in contact. Find out what criteria they look for when choosing a new supplier,(customer service, quality etc). Don’t foget to ask if you can send them some information and then give them a quick call in a few days time!

Follow your floor plans

When you receive the floor plan for your next exhibition, the first thing you may pay attention at is where your competitors are positioned. Other things you need to consider are: traffic flow; if people see a dead end they may not want to proceed further. Columm locations; will the pillars restrict the views to your exhibition stand? If it is in the booth area, use it for creating a placement for visuals and pictures promoting your services. Lighting; will you need extra lighting?

Make an impact

To get customer’s attention in the show you should booth out from the crowd, having a custom designed booth area maybe the reason that a potential customer walked past your booth and straight into your competitor’s! With hundreds of different exhibition booths on the market, it is not easy to stand out. You need a booth that looks professional and stunning. A custom exhibition stand with eye catching visuals, multimedia effects such as light boxes and printings would make your company stand out at the show with a trade fair booth and create a more elegant look.

Memorable mailers

Many people make the mistake of not making completely clear what their company does. People visiting your exhibition booth or receiving mailers after the trade fair show, need to know who, what, where, when and how. Your customers are more likely to want to know this information in the first few lines of text on a mailer or made clearly visible on a exhibition booth, so keep it simple, short and let the images do all the talking.

Less is more with literature

Don’t go overboard with the amount of literature you take with you to an exhibition. Only take what you consider to be a sufficient amount and only hand out your information packs to the best leads. There is no advantage in giving literature to everyone and receiving no contact details or enquiry from them in return. Why not ask for their name and address and suggest that you’ll send them the information in the post instead? Aim to send out packs before the end of the event or just after the show has finished. Make sure you mention something in your correspondence that will remind them of your meeting. When they are back in the office sorting out what company`s brochures to keep, they are then less likely to throw away your literature, and you then save on wastage.


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Exhibition booths imaginative and high end basics

exhibition design

exhibition design

Exhibitions are presenting can feature your goods and services on global level and those who are more progressive and flexible tend to be the favorites on the exhibition, particularly if something is new and never been viewed before. As know-how advances, so do the expectations of attendees and therefore in order to stand out from, common presentations, you have to look to the future and progress.

The moment you have an idea of how to best use your space, it’s time for them to explore how to move customers throughout your booth. An skilled exhibition booth design and build supplier will help you to create a great booth.

Exhibition booth planning does that with productive layouts, overall flexibility in design, merchandise demonstration, signage, lighting, branding, promotions, capital and expense control.

Inside booth elements quite a few and refer to numerous aspects: the feature of interior display setup, of the roof and flooring, as well as the components with which they are covered at preparation; the way in which the booth is enlightened, the sound environment, olfactive elements, inside temperature, possibilities to move within.you can check here

A contemporary illuminated signage design with clean lines offers uniformity across the retail frontage while retaining the retailers brand identity. Research has revealed that your particular first impression has a high relationship with the actual long-term status of your relationship. There is not much time for you spare on your primary business presentation either.

Exhibition advertising and marketing is definitely a gratifying experience and can show a true ROI. Having a impressive exhibition stand is one element that can help you reach your goals and objectives.web link


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Courtesy to visitors attract more leads

design

design

Ensure availability of as many of the sales people as necessary, and plan their duty. A work plan is essential as ad hoc attendance can leave the booth critically short of fair personnel at some periods and overstaffed at others. Make sure that all fair personnel have their rest periods off the booth – exhibition work is hard work! A hostess by initiating friendly conversations with the people walking by your booth, help you acquire new customers and heighten your potential to do further business. A multilingual hostess greet customers in their native language and build a trusting relationship to existing and potential customers.

 

Staff identification:

If resources permit, consider a uniform for your hostess and booth staff; matching blazers and trousers or skirts enhance the visual appeal of the stand, and give a professional image. Name badges should be worn at all times, as they help identify your staff to a hesitant visitor. Badges can be obtained from the organisers.

The happy medium is a hostess who greets a visitor politely, and with a smile, allows him to browse for a brief period without hovering or pouncing, and then engages him in sensible conversation about his requirements.

Ensure that you have already put in place a system for following up your new leads, and monitoring how well they convert into new orders. It is important to check on the progress of your contacts, in order to judge how well the exhibition has performed in generating new business for your company. It can also be helpful to provide a diary system for your sales force, so that no follow-up visits or phone calls are overlooked.

Often, a promotional scheme aimed at acquiring business cards can be used to good effect – such as a free draw, when all-comers are invited to leave their cards in return for a chance to win a prize. This is an inexpensive way of obtaining more names and addresses than you might otherwise have been able to. Do not forget, however, to obtain the permission of the organisers before arranging such a promotion.

If all hostesses are fully engaged, do not ignore a further visitor. Excuse yourself briefly from your current guest, offer the newcomer a drink, leaflet, or make arrangements to see him later, and return to your guest. Make sure the first free staff member attends to the newcomer’s requirements. An exhibition booth is no place for staff to eat and drink, unless staffing pressures make it essential. If it is necessary, coffee cups and sandwiches should be kept out of sight of visitors – the simple action of putting down a cup of coffee and walking towards a visitor can make him feel threatened enough to leave at once!

Highly spiced foods should also be avoided. Never forget that the exhibition is only the start of the selling process. Do continue it by making sure that all your new contacts are followed up – properly. Diary follow-up visits and telephone calls; make sure that your lead conversion monitoring is conscientiously carried out; and be sure to send literature and quotations where they have been requested.Follow-up all your sales leads from both pre- and post-exhibition publicity, as well as those gained at the show.

We cannot guarantee that – even if you follow every single guideline in these pages – your exhibition will be a roaring success. However, if you do take our advice, you can rest assured that you will have done everything in your power to maximise your investment in the exhibition, and to achieve your objectives of finding new customers and making more sales.