Exhibit stand planning and design

Exhibition stand design it is vital to think of the booth interior as a totality. A series of spaces linked together. It is therefore appropriate that a common style and theme runs throughout. All interior planning elements should work together and complement one another to strengthen the complete composition. An effective way to create this theme is with the well-considered use of color. Color schemes, in general, are a great way to unify a collection of spaces. For example, you might pick three or four colors and use them in varying shades throughout the stand.

Interior exhibition design is the art and science of understanding customers behavior to generate functional spaces within an exhibition stand. The decoration is the furnishing or adorning of a space with product or service related presentation demonstration.

Balance can be defined as the equal distribution of visual weight in a booth. You can find three styles of balance: radial, symmetrical and asymmetrical,

Exhibition stand design is the method of shaping the experience of interior space, through the creation of spatial volume in addition to surface creation. Interior stand design draws on elements of environmental psychology, architecture, and product design combined with regular decoration.

Exhibition stand design is a creative practice that analyzes programmatic information, determines a conceptual direction, refines the design direction, and produces graphic communication and construction documents.

In a short sentence for those who just scan this article balance can be described as the equal distribution of visual weight in a room. There are three styles of balance: symmetrical, asymmetrical, and radial.

Symmetrical balance is normally included in traditional interiors. Symmetrical balance is seen as a the same objects repeated in the same positions on each side of a vertical axis, for example, you might remember old rooms where on every side of a room is an exact mirror within the other. This symmetry also reflects a persons form, so we are innately comfortable inside of a balanced setting.

The focal point should dominate the design with scale and contrast without giving up the unity of the whole space. This is the instant point where your eye is drawn to as you enter the booth . This can be a built in feature such as product area the discussion area. A view through a window or decoration accessories such as artworks with product information and slogans could also be a focal point.

Radial symmetry is the place where all the elements of a design are arrayed around a center point. A spiral stairway is also an excellent example of radial balance. Though not often employed in interiors, it can provide an interesting counterpoint if used properly.

Progression is taking an element and increasing or decreasing one or more of its qualities. The most obvious implementation of this was obviously a gradation by size. A cluster of candles of varying sizes on a simple tray creates interest because the natural progression shown. You can even achieve progression via color, such as in a monochromatic color scheme where each element is a slightly different shade of the same color.

The transition may be harder to define. Unlike repetition or development, transition tends to be a smoother flow, in which the eye naturally glides from one place to another. The most typical transition is the use of a curved line to gently lead the eye, such as an arched entrance or winding path.

Contrast is pretty basic. Putting two elements as opposed to one another, Opposition can even be implied by contrasts in form, such as circles and squares used together. Contrast can be quite jarring and is generally used to enliven a space. Be careful not to undo any hard work you have done while using other mechanisms by introducing too much contrast!

Another important element of the exhibition design where it is necessary to take infinite pains is detailed. Many techniques from the trimming on the lamp shade, the color of the piping on the scatter cushion, within the light switches and cupboard handles need consideration. Unlike color, people find details boring. As a result it gets neglected and skimmed over or generally overlooked. As color expresses the whole spirit and life of a scheme; details are just as an important underpinning of interior stand design. Details should not be obvious but they should be right, enhancing the overall feel of a booth.

Scale and Proportion
These design concepts go hand in hand, since both relate with size and shape. The proportion has to do with the ratio of one design element to another, or one element to the whole. Scale concerns itself with the size of one object compared to another.

Scroll to Top