The way to attract the Right Audience with Your Custom made Exhibition Booth
Be Seen on the Market.
Thousands of exhibition booths at many trade shows look for the attention of one potential customer. Neither the prospect nor advertisers take pleasure in this reality. Plenty of prospects take promotional materials and effort as distractions into their everyday life. Some develop ad blindness-preferring to ignore ads whenever they see one.
As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something unusual. This is where customized exhibition booths come in.
Know your customers, know your industry, your competition and the reasons why you have chosen to exhibit at a particular exhibition stand. It is essential that you are able to convey this data to your exhibition stand contractor as part of your brief in a concise manner and that often means thinking about who you are looking to specifically target at your next show in much more detail.
Who will be attending the show? Are there any potential types of visitors you want to avoid? Who do you want to visit your stand? Make sure you will select a professional exhibition stand contractor and he is aware of all of these factors. Your customer identification should constantly inform your on-going discussions with your designer. It’s an old cliche but its never truer then when working together on a design, communication is completely key.
Identify your target audience – Knowing who you are “talking” to in the exhibit will allow you to think of the best way to communicate your message and present your products, services, and brand. Learn what your target consumers’ needs and wants are and direct your messages to them. Ensure that your exhibition stand contractor understands their needs or wants.
This will help you put your brand or product on their radar.
It can also help to be abreast of how your target market reacts to the latest trends. This will help you in designing your exhibition stand design and build and in choosing your strategy.
Innovative custom designs.
There are factors that it’s essential to think about first before you finalize your designs for your exhibition stands. You need to seriously think about the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience. Other than the visuals and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too.
Various trends are becoming popular in recent years when it comes to designs for exhibition stands. Among these are trends in lighting and construction materials.
Have clear objectives and plan your stand implementing your targets in the overall concept: Maybe you enhance your brand equity, increase awareness about new products or service or just interested in meeting more prospective business partners, design your stand in accordance with your goals.
A clear purpose of sections in your stand can help you manage your exhibition stand better. One section should be dedicated for your product displays. There should also be the standard hospitality features like mini-lobby and space-saving chairs. In addition, it pays to have a cloaked area for your salespeople to keep their things and to rest every once in a while.
This is probably one of the areas that have considerably evolved. Today, LED technology has made it possible to create new ways to make lighting and visuals more interesting to visitors. It has made such a huge impact because of how flexible it can be with options ranging from rope lighting to strip lighting.
The LED technology has also made it possible to use lights of a specific color and even have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special requirements.
Graphic quality matters.
The fascination of an exhibition booth comes from the dynamic of the communication concept, customer interaction, audiovisuals and contemplation.
Use attention-grabbing graphics – The classic adage “a picture paints a thousand words” says everything. Make your target market’s attention by appealing them with interesting pictures.
Make sure your chosen image or set of images conveys the message of your business, without the need for lengthy text.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam promotion marketing analyst support, assist throughout exhibitions, exhibitors brand and exhibition stand marketing objectives.