There is so much discussion about promoting goods and services at events, and that presents both a challenge and an opportunity to advertisers. In marketing, going with the flow is regarded as a good option. However, there is an overwhelming competition for attention there. What you can do is accentuate and intensify your presence efforts through event marketing.
Participation in a trade show forms part of the above described marketing approach. There is still competition in such an event, but at least you don?t have to deal with thousands or even millions of competing advertisers. To make sure your high visible exhibition stand design rises above the rest, you can implement the following suggestions.
Select Layout Wisely
Stand designs is usually categorized into five namely: peninsula, head, corner, walk through and row. A peninsula stand is open in all areas while a head stand features a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When selecting from the aforementioned layouts, you have to consider the location of and space around your booth. For booths with spacious surroundings, a peninsula stand is the most ideal option. A row stand provides privateness and exclusivity, which is handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You may also make use of a double-decker stand if your organizers and also the venue allow. With this, you are able to mix and match different stand layouts.
How to make exhibition design meet your needs__
Improve Your Booth
In order to determine the function exhibitions play compared to other communication tools and instruments a company must take two key elements into account: the intensity of dialogue and face-to-face communications and the input the senses receive during communications. In a sender-dominated display and communications scenario intensity levels are especially low. Nevertheless, they increase with the use of media within the dialogue, e.g. with electronic media, concluding in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. an audiovisual dissemination of information, culminating in a face-to-face encounter, where information is accepted by all of the senses.
One of the most efficient ways to outshine your competitors is to keep your high visible exhibition stand design is well-lit. You do not want your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of choosing standard cold lighting, ask your stand provider to use worm lights or innovative LED lights. Apart from lighting systems, another way of brightening up your stand is displaying LED screens. These tend not to only lighten up your stand they can also be means to feature your video ads, instructional videos, and customer customer feedback. browse around this website
Exhibition design effective solutions__
Maximize your space – Confirm the size of your stand area with the organizers. Get all the dimensions including the height of your stand area. You can take advantage of a high ceiling space by building a high arch for your logo or brand name for instance, or putting a tall structure with a rotating sign. This will create a light house effect which will lead your target to your stand apart booth.
Global brandnames and international akting organizations have their stands tailor made to enhance their unique characteristics and colors. Some resemble their products? shapes. If you can not afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These elements should prominently present your brand name, logo, taglines and other promotional messages. Having bespoke furniture that complements your brand colors can also help. check
Creative customized exhibition design__
Your attempts should not end at putting up a high visible exhibition stand though. Its also wise to designate your people to different parts of the venue. Provide them logo-bearing t shirts so event-goers can recognize and associate them to your brand easily.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on site help and support, assist throughout exhibitions, exhibitors brand and exhibition marketing targets.