© Activteam Ltd. All Rights Reserved.
The Automechanika is an international trade fair for the automotive industry and the most successful trade fair concept of Messe Frankfurt as a meeting place for the industry.
It represents the entire process chain from the point-of-sales through service to recycling and disposal. On the Automechanika in Frankfurt visitors from crafts, workshop, retail, automotive, owner or operator meet relevant suppliers of workshop equipment and the automotive supplier industry.
Today the Automechanika is increasingly a platform for original equipment manufacturers in the automotive industry, which draw attention to themselves through innovation and new functions, systems and technologies. The fair offers a unique range of products in the areas workshop and service station equipment, auto parts, tuning, IT, car wash and more.
Inside an marketing event, the main concern always is how tobe noticed.
You are not only competing for the consideration of the customers by listing the most beneficial qualities of services or products, but also
by the overall presentation of brand and products. In events where thousands of business exhibiting the most fundamental concerns is how to create an
notable exhibition stand. An experienced exhibition stand builder will supply you the suitable design and construction to create an eye-catching stand.
Your stand should be both accessible and comfortable. Your goal is to invite visitors to your booth. Therefore, you need to make sure that your booth presents a good and welcoming atmosphere to your customers. It needs to be appealing and it should be something that immediately invokes positive thoughts from your audience.
If you aiming towards is to add a little bit of mystery to your booth, then you can go ahead and make it look darker yet inviting on the other hand. The target here is to make your booth appear to be a welcoming place where people can feel free to ask for information.
Use lighting and colors to elicit the reaction that you want. Guantee that the colors that you use for your exhibition booth designs make your booth stand out. Colors are potent as they are able both set the mood and attract your audience.
There are colors that can trigger certain emotional responses from consumers. Find out what colors are bound to hit the right buttons with your target audience.
Create your booth more open. Avoid anything that would block the way of your intended target audience or booth visitors. The position of the elements in the booth as well as with the booth itself should compel people in. If you intend to have some activity in your booth, plan your foot traffic properly so as not to cause crowding.
Give a space for giveaways. Everybody loves freebies. You need to be ready with samples of your products or even simple giveaways like pens, pins, or candies.
The concept of the exhibition stand design creates a guideline from which the design elements of a booth can be chosen. The marketing instruments can be selected and finally applied style supports the making decisions process in the runup to the exhibition.
Experienced and competent exhibition booth designers and builder cooperating with our exhibition markenters that have the know-how, the ability to perform intelligent and impressive concepts. Contact our project management team.
Automechanika exhibition stand
Activteam designs and build exhibition booths Europe wide:
Germany: Dusseldorf, Frankfurt, Hanover, Cologne, Berlin, Munich, Dortmund, Essen, Friedrichshafen, Hamburg, Leipzig, Karlsruhe, Nuremberg, Stuttgart - UK: London, Birmingham - France: Lyon, Paris, Bordeaux - Italy: Milan, Rome, Vicenza, Verona, Bologne - Netherlands: Amsterdam - Spain: Barcelona, Madrid