Before you start exhibiting in France, there are many cultural aspects that play a important role to define one further success. Certainly, exhibition presentation techniques are powerful, success drivers but if not designed fully to France, neither will work. Same applies for relations: If you're not recommended or nurturing a strong network, expansion can be very challenging.

Should you decide to participate in some French exhibitions, make sure you know the cultural differences. The Fundamental Principles of French Business Culture is marked by organization, planning and perfectionism. Exhibition presentations are formal, and they reflect the French sense of quality, but additionally straightness that should be reflected in the exhibition stand presentation.

Decision makers in France are usually straightforward. Exhibition stand reflect clean presentations good construction quality. Therefore, profesional presentation will dominate also perfect visualisation, graphics, multimediawhich at times might become intense.