System stands like Octanorm, Maxima, offer pre-fabricated panels which are mounted together in a modular way. System stands have very limited design possibilities as they are plain panels. There are also limitations to build plain walls, since the walls have metal connections, making large graphics a difficult challenge. System booths look two-dimensional. The colors cannot be customized to the company's corporate colors as the systems are very limited to a small range of available colors.
A custom exhibition stand can be a completely unique piece of art, tailored specifically to an organization's needs. A custom stand can be constructed from MDF or metal. It could also include glass, acrylic, wood or MDF. It allows unlimited design options as they are entirely hand-made. Custom exhibition stands can project the company's corporate identity through unique design, while transmitting a clear marketing message to the audience. Impressive custom exhibition stands can be build giving the booth a memorable and eye-catching presentation.
Custom stands can provide more visibility on the fairground, leadership image and perfect implementation of corporation identity in the concept if they are professionally designed. But what is a professionally designed booth? According to Activteam's marketer Dave Blond: "Winning concepts are solutions based on beauty which is a secret ingredient that makes a booth design go further as a trade fair presentation, giving visitors a singular experience. Good design creates emotion for the brand or product."
Find below images of custom stands built by activteam for presentation efficiency and winning concepts:
Boring design, bad quality materials, stand design not aligned with the exhibition targets, unfriendly environment, bad product presentation are a few of the mistakes that unexperienced exhibitors make repeatedly.
Custom stands can be impressive or also boring concepts depends on the design. It's all about design, to develop a unique and professional business surrounding; to create the atmosphere and the message for a successful presentation.
Examples below. On the right: Custom exhibition stand build solution. The stand is build from wood, enlightened plexiglass parts and custom designed graphics, increasing the quality of the presentation and the transmitted message. Corporate colors have been implemented in the whole concept. Left side: a simple system stand.
More examples of system and custom stands:
Our designers works with you to create an exceptional experience that will leave a lasting impression on your audience.
It is the richness of ideas, of knowledge about the range of styles and exhibition marketing know-how which allow us to create professional exhibition stands sales platforms. We offer custom stand packages effective for all booth sizes.
Keep your company at the top of customers' minds.
A stand with an inviting, beautiful 
atmosphere that is developed for the purpose of achieving exhibition objectives will increase your success. It will also help you build and nurture relationships with customers. We will help you implement your business strategy with our innovative stand designs.
