Exhibition stand builders
Exhibition stand builders
gamescom in Cologne, Germany, brings together video game publishers, developers, gaming hardware manufacturers, industry professionals and gaming enthusiasts from around the world. Combining business meetings with interactive experiences, the event gives gaming companies a platform to present their titles, engage with audiences and showcase their brands in an immersive environment.
For My.com, Activteam designed and built a custom exhibition stand covering 110 m². Rather than limiting the space to product displays and branding, the stand incorporated dedicated gaming stations where visitors could play games produced by My.com and experience the company's titles directly.
Interactive gaming stations create a different set of requirements from conventional product displays. The stand layout needs to accommodate gaming equipment, screens, seating and visitor circulation while allowing players to engage with the games comfortably. The overall design must also bring these individual stations together within a coherent branded environment.
This My.com project demonstrates how a custom exhibition stand can combine brand presentation with hands-on product experiences. By giving visitors the opportunity to play the games, the stand made the products themselves a central part of the exhibition experience.
Activteam designs and builds custom exhibition stands for companies participating in gamescom and other international trade fairs. Each project is developed around the client's brand identity, products, audience and objectives, with the architecture, layout and presentation elements tailored to the requirements of the project.
For My.com, Activteam designed and built a 110 m² exhibition stand for gamescom Cologne, combining brand presentation with interactive gaming experiences. The stand featured dedicated gaming stations where visitors could play games produced by My.com, making the games themselves a central part of the exhibition experience.
Creating an effective gaming environment requires more than displaying screens and equipment. The stand layout needs to accommodate the gaming stations, make the experience accessible to visitors and bring the different areas together within a coherent branded environment. The design must also consider circulation around the stations so that visitors can explore the stand without unnecessarily obstructing others.
The 110 m² space provided a dedicated environment for presenting My.com’s games through hands-on participation. Integrating gaming stations into the overall stand design allowed the company's products to be experienced directly rather than relying exclusively on conventional product displays or promotional graphics.
This project illustrates how custom exhibition stand design can support gaming companies that want to combine brand visibility with interactive product experiences. The architecture, layout and presentation elements need to work together to make the stand recognisable while giving the games a central role in the visitor experience.
Activteam designs and builds custom exhibition stands for gaming publishers, developers and technology companies participating in international trade fairs. Each project is tailored to the client's products, brand identity, available space and objectives.
The gaming area was a central part of Activteam's 110 m² exhibition stand for My.com at gamescom Cologne. Instead of presenting games solely through promotional graphics and conventional displays, the stand incorporated dedicated gaming stations where visitors could play titles developed by My.com and experience the products firsthand.
Designing an interactive gaming environment requires careful consideration of the relationship between the equipment, the players and the surrounding exhibition space. Gaming stations need suitable screens, equipment and seating, while their positioning must allow visitors to participate comfortably and leave sufficient room for others to move around the area.
The layout brought the gaming stations together within the overall exhibition concept, creating a dedicated environment for hands-on product experiences while maintaining the stand's branded appearance. This integration is particularly important for gaming publishers, whose products are best experienced through direct interaction rather than conventional product displays alone.
The My.com project demonstrates how custom exhibition stand design can accommodate interactive gaming, product presentation and brand communication within one coordinated environment. Activteam develops exhibition stands around the specific requirements of each client, whether the project involves gaming stations, product demonstrations, digital displays or dedicated visitor experience areas.
The My.com project demonstrates how a custom exhibition stand can become an integral part of a gaming company's presentation at gamescom. Across its 110 m² area, the stand combined branded architecture with dedicated gaming stations, giving visitors the opportunity to play the company's games and interact directly with its products. The result was an exhibition environment designed around both the brand and the gaming experience.
Projects of this nature require the exhibition architecture, gaming equipment, display systems and visitor areas to be considered as one coordinated concept. The number and positioning of gaming stations, screen visibility, seating arrangements, equipment connections and visitor circulation all influence how the space functions. These practical requirements need to be addressed during design development rather than treated as separate elements once the stand has been built.
Activteam develops custom exhibition stands for gaming publishers, development studios, hardware manufacturers and technology companies. Whether the project involves interactive gaming stations, esports areas, product launches, branded entertainment environments or large-scale digital presentations, each design is tailored to the client's products, identity, available exhibition space and objectives.
From initial design development and custom manufacturing through transportation, on-site installation and dismantling, Activteam coordinates the agreed project stages and technical requirements to bring the approved concept to the exhibition floor.
Yes. Activteam designs and builds custom exhibition stands for gaming publishers, game developers, hardware manufacturers and technology companies exhibiting at gamescom Cologne. Each project is developed around the client's brand identity, products, available exhibition space and commercial objectives.
Yes. Activteam designed and built a 110 m² custom exhibition stand for My.com at gamescom Cologne. The project included dedicated gaming stations where visitors could play games produced by My.com, combining brand presentation with direct interaction with the company's products.
Yes. A custom gaming stand can incorporate dedicated gaming stations with screens, computers or consoles, seating and the necessary equipment connections. Their positioning should consider player comfort, screen visibility, visitor circulation and the overall exhibition layout.
Depending on the project, a gaming exhibition stand can incorporate esports areas, product demonstration stations, gaming hardware displays, large-format screens, illuminated branding, presentation stages, interactive experiences and dedicated meeting areas. The design is tailored to the exhibitor's games, products and objectives.
Provide your exhibition stand dimensions or floor plan, brand guidelines, game or product information, preferred design direction and technical requirements. Information about the number of gaming stations, screens, computers or consoles, seating and interactive features is also useful. An indicative budget can help the team prepare a suitable proposal.
Depending on the agreed project scope, services can include 3D design and visualisation, custom stand manufacturing, branded graphics, gaming station structures, equipment displays, lighting, audiovisual installations, transportation, on-site installation and dismantling. The quotation specifies the services and components included in the project.
Are you planning an exhibition stand for gamescom Cologne? Contact our project management team to discuss your concept, explore the possibilities for an interactive gaming environment and request a custom exhibition stand design or quotation.