Exhibition stand builders
Exhibition stand builders
Activteam designed and built a custom 132 m² exhibition stand for Harley-Davidson at the Bread & Butter trade show in Berlin, Germany. The project translated the brand's distinctive character into a bold exhibition environment combining rugged materials, carefully crafted details and a vintage industrial aesthetic.
The concept brought together weathered wooden structures, black metal elements, glass and Plexiglas, with red-accented graphics incorporating original Harley-Davidson motorcycle parts. A prominent display feature filled with light-coloured granite added another striking material contrast to the stand's design.
Rather than relying on conventional exhibition graphics alone, the stand used its architecture, textures and carefully selected materials to express the ideas of freedom, adventure and individuality associated with the Harley-Davidson brand.
The Harley-Davidson exhibition stand brief included detailed requirements for materials, finishes and structural installation. These specifications were essential to reproducing the intended vintage industrial appearance while ensuring that the stand could be assembled according to the approved design.
Key construction requirements included:
Design references illustrating the Harley-Davidson stand concept and its specified industrial-style finishes.
Detailed design documentation helped communicate the required dimensions, materials, finishes and construction principles. Translating these requirements into the completed stand depended on close coordination between project management, design and the construction team.
Design plans and technical references supporting the preparation and construction of the stand.
Activteam's project management team coordinated the project from the design stage through to stand handover, working with the construction manager on technical matters. Careful preparation of the materials, finishes and structural requirements helped translate the approved design into a physical exhibition environment while maintaining the intended visual character.
The Harley-Davidson exhibition stand combined stone, metal and wood to create its distinctive vintage industrial appearance. A light-grey German granite known as Thanstein granite was selected for the project, while the metalwork retained visible surface marks to achieve the specified weathered or "fumed" look.
The wooden components were selected and finished to create an aged, vintage appearance consistent with the design brief. Specially manufactured elements were produced for the stand, requiring skilled woodworking and metalworking to achieve the specified forms, materials and finishes.
Because the design relied on the character and interaction of the different materials, careful preparation was essential. Each component needed to be coordinated with the approved drawings and finish specifications so that the individual parts would come together as a coherent exhibition environment.
The stand's wall graphics incorporated red design elements intended to be complemented by original Harley-Davidson motorcycle parts. Integrating genuine components into the visual presentation helped connect the exhibition stand with the brand's distinctive character and motorcycling heritage.
Original motorcycle components formed part of the Harley-Davidson stand's graphic and display concept.
The finished 132 m² stand brought together aged wood, black metal, granite, custom graphics and original Harley-Davidson motorcycle components. These elements created a distinctive industrial aesthetic that reflected the brand's character and made the exhibition space instantly recognisable.
Rather than relying on conventional display panels alone, the project used materials, textures and genuine motorcycle parts to turn the brand identity into a physical environment. The completed stand provided a memorable setting for presenting Harley-Davidson at the Bread & Butter trade show in Berlin.
The completed custom Harley-Davidson exhibition stand at Bread & Butter in Berlin, combining distinctive materials, original components and industrial-inspired design.