IFA Berlin - Exhibition Stand Design & Build - Make the Difference

IFA Berlin is the largest consumer electronics trade fair in the world. Based in Messe Berlin, the upcoming IFA Berlin will welcome exhibitors and 250,000 visitors. Half of them are dedicated trade visitors planning to strengthen their professional networks and conduct business. Over 6000 journalists attend the exhibition every September, and bring the latest innovations, cutting-edge products and trends to a worldwide target audience.

The leading trade fair for the digital world gathers together top manufacturers, developers, retailers, purchasers, government representatives and associations. Each edition of IFA Berlin shows a steady increase in the number of displayed products and services, and of course - business deals, exhibiting brands and visitors.

Exhibition stand design companies with the ability One of the essential challenges for exhibitors is to always increase the value of the brand. New and innovative elements need to be added to the existing event marketing mix. Factors that excite the senses of potential customers such as flat screen video clips, visuals, music and lighting help to develop a unique environment and presentation experience. An impactful Visual, brilliant created exhibitions stand is one that induce,, curiosity interest and choose decisions within a short distance of the stand approach.

Visual attractiveness will grasp consumers interest, transforming passive interest into active potential customers, increasing the profitability. With the right quality and quantity of information, the empirical results are almost endless.

The design and configuration of exhibition room lighting depends on many planning parameters. Foremost among these will be the architecture of the stand with which the lighting is important to harmonise. Other factors are booth internal proportions, interior design, colour schema, available daylight and, ultimately, the nature of the award winning exhibition design. The way the ambience is shaped by light and shadow is a matter of fundamental importance.

Effective booth creation and designs related to the purpose of the event implementing the exhibition targets in the designis is a primary factor that the exhibition stand design company needs to think about.

Franco Stera is Executive Marketing Administrator a exhibition Marketing writer support, assist across exhibitions, exhibitors brand and exhibition marketing targets.