Stands with the capacity to interact effective with your audience
A custom exhibition stand design, when prepared by an experienced exhibition stand provider can give your exhibition stand the capacity to interact effective with your audience, it can send a leader image, and it can overpass the break-even point of investment and outcome according to John Davis, from the exhibition marketing department of Activteam. The results are in a relation with the investment. The return of investment is a crucial point especially when there is a long term exhibition marketing plan.
Action plan when preparing an exhibition
John Davis at the CeBIT interview 2014 provided the short action plan when preparing an exhibition. The first questions of every exhibitor are:
-what can I do with my budget, what budget I need to get certain results?
- how to find an experienced and capable exhibition company to design and prepare the exhibition stand.?
- what are my requirements and exhibition targets. They need to be well preparet defineed and transmitted to the exhibition company in detail?
- on the exhibitors side and the exhibition company side need to be qualified person that understand quickly, and capable to transmit data to handle follow-up processes?
All depends at capable designers and experienced exhibition marketers to implement the requirements and wishes and the marketing targets in the design concept.
Exhibitions are proven to yield high return of investments if done right. Joining one large trade show is essential to get highly targeted leads and media coverage. A trade event usually lasts one day to one week. At first glance, it seems like joining a trade show isn’t time-consuming at all. But when knowing how meticulous the preparation is, an exhibitor will realize that it may take months.
A company’s marketing team’s lack of experience in event marketing can further lengthen the preparation time for the exhibition. If it’s the first time joining an exhibition, is needed to find an experienced and supportive contractor offering trade show booth rental services. Activteam help exhibitors to handle most of the strenuous tasks involved in the trade show preparation such as:
The three major factors to be considered in planning the trade show booth are: the marketing objectives, budget range and finding the optimal way to display products or present services. A trade show booth rental provider can help a company work out such considerations. Activteam designers with their unlimited ideas and sense for innovation, create ingenious trade show booth concepts.
It’s also needed to weigh on the time left before the trade show opening day. Activteam saves you a lot of time with its facilities, skilled workers, and build up team.
Transport services are another cost- and time-saving aspect of trade show booth rental. Need to exhibit in other countries within and beyond Europe, you don’t have to stress about the shipment of trade show booth components. Activteam have the logistics to manage trade show booth transportation, building and dismantling. So the exhibitor can concentrate on preparing staff and other important requirements.
Trade shows are held in different venues. To attend another trade show in a different venue, an exhibitor should be prepared for changes in the booth layout. We can adapt your previous stand design to suit the new exhibition space and rules set by another organizer.
Activteam exhibition stand company project constructed in Hannover, Germany.